Can we incorporate our specific brand logo into the graffiti?

Absolutely! We want your brand to be the star. Our artists can pre-sketch your logo or specific product imagery onto the canvas or wall, allowing your guests to fill it in. We also offer custom stencil creation so your brand mark remains crisp and professional while still benefiting from that authentic, hand-painted street art aesthetic that creates such a buzz.

Does the product launch have to be held outdoors?

We are incredibly flexible. While we love working outdoors in Florence's inspiring atmosphere, we can easily set up at indoor event spaces, exhibition halls, or even your own office. we use high-quality drop cloths and specialized low-odour or water-based sprays to ensure the venue stays clean and the environment remains comfortable for all your guests and VIPs.

What if our guests have never used a spray can before?

No previous art experience is required! Our professional graffiti artists are experts at guiding beginners. We break down the process into simple, manageable steps that ensure everyone feels like a pro. The goal is to create a high-energy, inclusive environment where your guests feel empowered to experiment and contribute to a stunning collective masterpiece for your brand.

What safety measures do you take during the workshop?

Safety is our top priority. We provide all necessary protective gear, including high-quality masks, gloves, and disposable overalls to keep everyone’s stylish event attire clean. Our spray paints meet modern safety standards, and our professional instructors provide a comprehensive safety briefing before anyone picks up a can, ensuring a worry-free experience for your entire team and stakeholders.

How long does a typical graffiti product launch session last?

A standard creative product launch activation typically lasts between 1.5 to 3 hours. However, we are happy to adapt the timing to fit your specific event schedule. Whether you need a quick 45-minute high-impact 'ice-breaker' or a deep-dive creative session that spans a whole afternoon, we can tailor the flow to keep your audience engaged and excited.

What kind of 'artwork' do we take home at the end?

For product launches, we find that a collaborative mural on a large mobile wall or individual canvases usually works best. These pieces can be displayed at your launch event and then moved to your headquarters as a lasting memory of the day. We also offer the option for guests to take home their own mini-canvases, serving as a unique, branded souvenir.

Can we incorporate our specific brand logo into the graffiti?

Absolutely! We want your brand to be the star. Our artists can pre-sketch your logo or specific product imagery onto the canvas or wall, allowing your guests to fill it in. We also offer custom stencil creation so your brand mark remains crisp and professional while still benefiting from that authentic, hand-painted street art aesthetic that creates such a buzz.

Does the product launch have to be held outdoors?

We are incredibly flexible. While we love working outdoors in Florence's inspiring atmosphere, we can easily set up at indoor event spaces, exhibition halls, or even your own office. we use high-quality drop cloths and specialized low-odour or water-based sprays to ensure the venue stays clean and the environment remains comfortable for all your guests and VIPs.

What if our guests have never used a spray can before?

No previous art experience is required! Our professional graffiti artists are experts at guiding beginners. We break down the process into simple, manageable steps that ensure everyone feels like a pro. The goal is to create a high-energy, inclusive environment where your guests feel empowered to experiment and contribute to a stunning collective masterpiece for your brand.

What safety measures do you take during the workshop?

Safety is our top priority. We provide all necessary protective gear, including high-quality masks, gloves, and disposable overalls to keep everyone’s stylish event attire clean. Our spray paints meet modern safety standards, and our professional instructors provide a comprehensive safety briefing before anyone picks up a can, ensuring a worry-free experience for your entire team and stakeholders.

How long does a typical graffiti product launch session last?

A standard creative product launch activation typically lasts between 1.5 to 3 hours. However, we are happy to adapt the timing to fit your specific event schedule. Whether you need a quick 45-minute high-impact 'ice-breaker' or a deep-dive creative session that spans a whole afternoon, we can tailor the flow to keep your audience engaged and excited.

What kind of 'artwork' do we take home at the end?

For product launches, we find that a collaborative mural on a large mobile wall or individual canvases usually works best. These pieces can be displayed at your launch event and then moved to your headquarters as a lasting memory of the day. We also offer the option for guests to take home their own mini-canvases, serving as a unique, branded souvenir.

Florence

Product launch

GRAFFITI PRODUCT LAUNCH ACTIVATION IN FLORENCE

Elevate your Florence product launch with a high-energy graffiti workshop. Engaged guests, stunning murals, and professional street artists. Book today!

GET A QUOTE CALCULATE PRICE

Creative graffiti workshop for groups, product launch in Florence

Graffiti workshop at an outdoor location, product launch in Florence

Group photo after a graffiti art workshop, product launch in Florence

Are you ready to blow the roof off your next product release? Forget boring PowerPoint presentations and predictable speeches. A graffiti product launch in Florence is the high-octane, creative solution your brand needs to stand out in the cradle of the Renaissance. We bring the edgy, vibrant energy of street art directly to your event, turning your guests from passive observers into active creators. Our professional artists guide your team and VIPs as they spray-paint a massive, collaborative mural that embodies your brand's identity. It’s more than just an event; it's a shared experience that builds real hype and generates incredible social media content. Whether you're launching a new tech gadget, a fashion line, or a boutique beverage, let's make sure Florence remembers it! 📸 Ready to make your mark?

Leave your mark

QUICK TAG WALL

Pick a colour and spray

The experience

Why settle for a standard event when you can create a masterpiece? A graffiti-themed launch is the ultimate way to inject personality and "cool factor" into your brand's big reveal. Here’s why it works:

Unmatched Engagement: Guests aren't just watching; they are picking up a can and contributing to your brand's story. 🎨
Social Media Gold: The visual impact of a mural coming to life provides endless "Instagrammable" moments that your guests will love to share. 🤳
Authentic Connection: Break down professional barriers and foster genuine interaction through shared creativity and fun. 🔥
Memorable Branding: A physical piece of art created by your audience leaves a much deeper impression than any flyer or video ever could.
Turnkey Solution: We handle all the logistics, from materials to cleanup, so you can focus on your guests. 🏆

Step by step

Consultation & Concept: We start by chatting about your product and brand values to design a custom graffiti concept that fits your launch goals.
Site Selection & Setup: Whether it's a Tuscan villa or a modern studio, we arrive early to set up protective flooring, mobile walls, and all spray materials.
The Opening Pitch: Our lead artist kicks things off with an energetic intro, explaining the basics of spray painting and the vision for the brand mural.
Safety First: Everyone gets geared up in masks and gloves while learning the 'do's and don'ts' of using professional aerosol cans.
Basic Techniques: Your guests practice 'can control'—learning how to make thin lines, fat caps, and cool fades on a practice wall.
Collaborative Creation: The main event! Guests work together to fill in the branded mural, guided by our artists to ensure a high-quality finish.
Professional Refinement: While you network, our artists add the final sharp outlines and highlights to make the artwork 'pop' for social media photos.
The Big Reveal: We celebrate the finished masterpiece, providing the perfect backdrop for your product unveiling and official photography.
Eco-Friendly Cleanup: We pack up everything, leaving the venue exactly as we found it, but with a brand-new story to tell. 🎨

Good to know

Duration: Usually 2–3 hours, but we can flex to fit your event timeline.
Group Sizes: We cater to everything from intimate VIP groups of 10 to large-scale activations of 200+.
Included: Professional spray paint, protective gear (masks/suits), mobile walls or canvases, and expert instructors.
Safety & Ops: We handle all venue protection and ventilation requirements. No mess, no stress.
Backup Artists: We always have artists on standby to ensure your event goes off without a hitch. 🛡️

Creative collaboration during a graffiti company outing

Local culture

Florence might be world-famous for the Uffizi and the David, but there is a pulse of contemporary urban art beating through its historic streets. From the clever 'Clet' street sign hacks to the vibrant murals in the Oltrarno district, Florence is a city that respects its past while embracing the new. Hosting your product launch in Florence allows you to tap into this unique juxtaposition of classical elegance and modern street culture. ✨

Fun Fact: Did you know that Florence has strict 'Street Art' zones where local artists are encouraged to paint? This blend of regulation and creativity makes it one of the most organized and visually stunning spray-art scenes in Italy!

Moving beyond the traditional venues, we can help you find locations that bridge the gap between "Old World" charm and "New World" edge, ensuring your brand activation feels perfectly at home in the Tuscan capital. 🇮🇹

Pricing

Our graffiti activations are as unique as your product, so pricing is tailored to your specific needs. Factors like group size, the scale of the mural, and the venue location will influence the final cost.

Estimated range: €25 - €55 per person.

We believe in transparency and flexibility, which is why we require no upfront payment. You only pay after the workshop is complete and you’re 100% happy with the result. ✨

Request a custom quote