Can our guests actually participate in the graffiti during the launch?

Absolutely! In Turin, we often create 'participation walls' where guests can add their own sprays under the guidance of our pros. It’s a brilliant way to break the ice and ensure everyone leaves with a personal connection to your new product. We provide all the protective gear and easy-to-follow instructions, so even the CEO can get stuck in without worrying about their suit!

Will the spray paint damage the venue or leave a mess?

Turin is famous for its architecture, but we play it safe. We use high-quality spray paints and provide extensive floor and wall protection to ensure the venue stays spotless. We also have low-odour water-based options for indoor events. Our team handles the entire setup and breakdown, leaving the space exactly as we found it—apart from the incredible art piece we've created together!

How far in advance do we need to book our product launch activation?

For a product launch in Turin, we recommend booking at least 4 to 6 weeks in advance to secure your preferred date and allow time for design consultations. However, we have a large team of backup artists across Italy, so if you have a last-minute launch in Milan or Naples, get in touch and we will always try to make it happen!

What happens if it rains during our outdoor street art event?

We’ve got you covered. For outdoor launches in Turin's plazas, we can provide professional pop-up gazebos and temporary wooden canvases. If the weather is really against us, we can easily pivot to an indoor setup or use digital graffiti walls. Our goal is to ensure your product launch makes a splash, rain or shine!

How do you ensure the graffiti art aligns with our brand identity?

Every launch is unique! We start with your brand guidelines and product USP. Our artists then create a custom sketch that incorporates your logo, brand colours, and the 'vibe' of the new product. You get to review and approve the design before the first can is even shaken, ensuring total brand alignment with a cool, urban edge.

How long does a typical product launch activation last?

Diversity is key! While a standard interactive workshop usually lasts about 2 hours, for product launches in Turin, we offer flexible durations. We can do a 'live art' performance that spans a full 6-hour event, or short 15-minute 'taster' sessions for guests. We tailor the timeline to fit your launch schedule perfectly.

Can our guests actually participate in the graffiti during the launch?

Absolutely! In Turin, we often create 'participation walls' where guests can add their own sprays under the guidance of our pros. It’s a brilliant way to break the ice and ensure everyone leaves with a personal connection to your new product. We provide all the protective gear and easy-to-follow instructions, so even the CEO can get stuck in without worrying about their suit!

Will the spray paint damage the venue or leave a mess?

Turin is famous for its architecture, but we play it safe. We use high-quality spray paints and provide extensive floor and wall protection to ensure the venue stays spotless. We also have low-odour water-based options for indoor events. Our team handles the entire setup and breakdown, leaving the space exactly as we found it—apart from the incredible art piece we've created together!

How far in advance do we need to book our product launch activation?

For a product launch in Turin, we recommend booking at least 4 to 6 weeks in advance to secure your preferred date and allow time for design consultations. However, we have a large team of backup artists across Italy, so if you have a last-minute launch in Milan or Naples, get in touch and we will always try to make it happen!

What happens if it rains during our outdoor street art event?

We’ve got you covered. For outdoor launches in Turin's plazas, we can provide professional pop-up gazebos and temporary wooden canvases. If the weather is really against us, we can easily pivot to an indoor setup or use digital graffiti walls. Our goal is to ensure your product launch makes a splash, rain or shine!

How do you ensure the graffiti art aligns with our brand identity?

Every launch is unique! We start with your brand guidelines and product USP. Our artists then create a custom sketch that incorporates your logo, brand colours, and the 'vibe' of the new product. You get to review and approve the design before the first can is even shaken, ensuring total brand alignment with a cool, urban edge.

How long does a typical product launch activation last?

Diversity is key! While a standard interactive workshop usually lasts about 2 hours, for product launches in Turin, we offer flexible durations. We can do a 'live art' performance that spans a full 6-hour event, or short 15-minute 'taster' sessions for guests. We tailor the timeline to fit your launch schedule perfectly.

Turin

Product launch

DYNAMIC GRAFFITI PRODUCT LAUNCHES IN TURIN

Elevate your product launch in Turin with live graffiti activations. Professional street art that engages guests and boosts brand visibility. Book now!

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Group photo after a graffiti art workshop, product launch in Turin

Street art workshop for beginners, product launch in Turin

Creative graffiti and street art workshops, product launch in Turin

Looking to shake things up for your next big reveal? A product launch in Turin demands something as stylish and innovative as the city itself. Forget boring presentations and predictable speeches—it's time to bring the raw energy of urban street art to your brand. Our bespoke graffiti activations transform your product launch into an immersive experience that guests won't stop talking about. Whether you're unveiling a new tech gadget near the Politecnico or a luxury fashion line in the heart of the city, we provide a creative spark that ensures your brand stands out from the crowd. Our professional artists work live, turning a blank canvas into a masterpiece that embodies your product’s DNA. Ready to make your mark? ✨

Leave your mark

QUICK TAG WALL

Pick a colour and spray

The experience

Why settle for ordinary when you can create something legendary? Turin is a city of "firsts," making it the ideal stage for a disruptive product launch. Here is why our graffiti activations are the ultimate choice for your brand: 🚀

Instant "Gram-ability": Live street art is a magnet for cameras. Guests will be sharing photos of your product and the mural before the paint is even dry. 📸
Engagement that sticks: Unlike a flyer or a video, watching art take shape is hypnotic. We keep your audience engaged and in the 'launch zone' longer.
Tailor-made branding: We don't just 'do' graffiti; we translate your brand guidelines into urban masterpieces that respect your corporate identity. 🎨
Professional reliability: With years of experience across Europe, we bring a level of professionalism that handles everything from safety to cleanup with ease.
Memorable takeaways: Guests can even take home mini-canvases or photos of the finished piece, keeping your product fresh in their minds. 🎁

Step by step

Initial consultation: We chat about your new product, the brand values, and your vision for the Turin launch event. 🔥
Site visit or layout: We scout your venue in Turin or review photos to decide on the best canvas placement and safety setup.
Design phase: Our lead artist creates a bespoke graffiti concept that integrates your product’s logo and messaging perfectly.
Venue protection: On the day, we arrive early to mask off the area with professional-grade floor and wall protection. 🛡️
The live Reveal: As guests arrive, our artists begin the live mural, creating a high-energy focal point that builds buzz.
Guest engagement: We invite your attendees to pick up a can and add their own flair to a designated section of the artwork.
Social media moment: The finished masterpiece serves as the ultimate backdrop for influencer photos and press shots. 📸
Safe cleanup: We dismantle the setup quickly and professionally, leaving the venue exactly as it was.

Good to know

Planning a high-profile event requires precision. Our Turin team handles all the logistics so you can focus on your guests. Sessions are flexible, typically ranging from 1.5 to 4 hours, though we can provide full-day live art performances. We cater to groups of all sizes, from intimate VIP previews to large-scale public activations. 🎨

Included: Professional graffiti artists, premium low-odour spray paint, high-quality canvases, protective gear for guests, and safety flooring.
Safety: We provide full risk assessments and use non-toxic, eco-friendly materials whenever possible.
Backup: We always have backup artists on standby to ensure your event goes ahead without a hitch. 🛡️

Creative collaboration during a graffiti company outing

Local culture

Turin isn't just about elegant palazzos and historic cafes; it has a soul deeply rooted in industrial innovation and contemporary art. From the 'Murarte' project that turned kilometres of city walls into legal galleries to the avant-garde spirit of the Barriera di Milano district, Turin is a city that breathes street culture. 🎭

Fun Fact: Turin was the first city in Italy to officially recognise and promote street art as a cultural asset, making it the perfect historical backdrop for a modern brand activation. 🏆

By choosing a graffiti activation for your launch here, you're tapping into a local legacy of creative rebellion and refined design. We can even draw inspiration from the city's iconic Mole Antonelliana or its rich automotive heritage to make your mural feel truly 'Torinese'.

Pricing

We believe every product launch is a unique piece of art, and our pricing reflects that bespoke approach. Depending on the scale of the mural, the number of guests, and the specific venue requirements in Turin, our packages generally range from €25 to €55 per person. 💶

Whether you want a solo artist to create a 'live' mural or a fully interactive workshop where 200 guests get involved, we’ll scale our services to fit your budget and goals. No upfront payments are required—we want you to be 100% satisfied with the plan first.

Request a custom quote for your Turin launch!