How far in advance should we book our Wellington product launch?

Planning a product launch in Wellington can be a juggle, so we recommend booking at least 3-4 weeks in advance. This gives our artists time to prep custom stencils of your logo and ensure we have your brand-specific spray paint colours in stock. However, because we have a deep bench of backup artists, we can often accommodate last-minute requests if you're in a pinch. Just give us a bell!

Is it possible to do a graffiti activation indoors?

Absolutely! While some of our best launches happen outdoors in the Wellington breeze, we are experts at indoor setups. We use low-odour, water-based spray paints and high-tech extraction fans when necessary, or we can use "sugar-based" sprays that are much friendlier for indoor environments. We ensure the venue is fully protected with drop cloths, so the only thing that gets painted is the masterpiece.

What safety measures do you take during the event?

Safety is our middle name (actually, it's Graffiti, but you get the point). We provide all necessary PPE, including high-quality masks, gloves, and aprons to protect your guests' clothing. Our professional artists lead a comprehensive safety briefing before anyone touches a can. We manage the entire footprint of the activation to keep your guests and the venue safe and sparkling.

How does graffiti actually help sell my product?

Engagement is our specialty! Unlike a boring speech, a graffiti workshop gets people moving. Whether they are contributing to a massive collective mural of your new product or tagging their own take-home canvas, your guests become part of the brand story. This hands-on experience creates a much stronger emotional connection than passive observation ever could. Your brand literally sticks in their minds.

Do my guests need to have artistic skills?

Not at all! Our professional street artists are seasoned pros at teaching "newbies." We use custom-cut stencils of your product or logo, which allows even the most artistically challenged guest to create something that looks crisp and professional. We guide them through techniques like fading, outlining, and highlighting, ensuring everyone walks away feeling like a creative legend. Paint with confidence, we've got you!

What's the maximum group size for a Wellington activation?

The beauty of a graffiti launch is its flexibility. We can host a small, intimate VIP reveal for 10 people in a Te Aro gallery, or run a high-traffic activation at a festival for thousands. For hands-on workshops, we usually suggest groups of 15-30 per artist to keep things personal, but for live mural painting, the sky (and the size of the wall) is the limit!

Can you incorporate our specific brand colours and logos?

Integration is key! We can match paint colours to your brand's CMYK or Pantone specs as closely as possible using premium spray paint brands. We also incorporate your logos, brand fonts, and core messaging into the mural design or stencils. The entire experience is tailored to reflect your brand identity, ensuring that every photo shared on social media is instantly recognisable as yours.

How far in advance should we book our Wellington product launch?

Planning a product launch in Wellington can be a juggle, so we recommend booking at least 3-4 weeks in advance. This gives our artists time to prep custom stencils of your logo and ensure we have your brand-specific spray paint colours in stock. However, because we have a deep bench of backup artists, we can often accommodate last-minute requests if you're in a pinch. Just give us a bell!

Is it possible to do a graffiti activation indoors?

Absolutely! While some of our best launches happen outdoors in the Wellington breeze, we are experts at indoor setups. We use low-odour, water-based spray paints and high-tech extraction fans when necessary, or we can use "sugar-based" sprays that are much friendlier for indoor environments. We ensure the venue is fully protected with drop cloths, so the only thing that gets painted is the masterpiece.

What safety measures do you take during the event?

Safety is our middle name (actually, it's Graffiti, but you get the point). We provide all necessary PPE, including high-quality masks, gloves, and aprons to protect your guests' clothing. Our professional artists lead a comprehensive safety briefing before anyone touches a can. We manage the entire footprint of the activation to keep your guests and the venue safe and sparkling.

How does graffiti actually help sell my product?

Engagement is our specialty! Unlike a boring speech, a graffiti workshop gets people moving. Whether they are contributing to a massive collective mural of your new product or tagging their own take-home canvas, your guests become part of the brand story. This hands-on experience creates a much stronger emotional connection than passive observation ever could. Your brand literally sticks in their minds.

Do my guests need to have artistic skills?

Not at all! Our professional street artists are seasoned pros at teaching "newbies." We use custom-cut stencils of your product or logo, which allows even the most artistically challenged guest to create something that looks crisp and professional. We guide them through techniques like fading, outlining, and highlighting, ensuring everyone walks away feeling like a creative legend. Paint with confidence, we've got you!

What's the maximum group size for a Wellington activation?

The beauty of a graffiti launch is its flexibility. We can host a small, intimate VIP reveal for 10 people in a Te Aro gallery, or run a high-traffic activation at a festival for thousands. For hands-on workshops, we usually suggest groups of 15-30 per artist to keep things personal, but for live mural painting, the sky (and the size of the wall) is the limit!

Can you incorporate our specific brand colours and logos?

Integration is key! We can match paint colours to your brand's CMYK or Pantone specs as closely as possible using premium spray paint brands. We also incorporate your logos, brand fonts, and core messaging into the mural design or stencils. The entire experience is tailored to reflect your brand identity, ensuring that every photo shared on social media is instantly recognisable as yours.

Wellington

Product launch

PRODUCT LAUNCH CREATIVE ACTIVATION IN WELLINGTON

Make your Wellington product launch unforgettable with a creative graffiti activation. High-energy, interactive street art for brands. Book today!

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Team building graffiti workshop creating a mural, product launch in Wellington

Graffiti workshop company outing for Doctors Without Borders, product launch in Wellington

Creative graffiti workshop for groups, product launch in Wellington

Wellington is a city that breathes creativity, and your next product launch should too! If you're looking to break away from the stale "champagne and speeches" routine, our product launch creative activation is the secret sauce you need. We bring the raw energy of street art directly to your event, turning your brand reveal into an immersive, hands-on experience. Whether you're launching a new tech gadget in Te Aro or a boutique beverage on the waterfront, our professional artists create a buzz that lingers long after the paint dries. We don't just show people your product; we let them help create the story surrounding it. It’s loud, it’s vibrant, and it’s unapologetically Wellington. ✨

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The experience

Why choose a graffiti activation for your Wellington launch? Because generic marketing is white noise. We help you stand out with an experience that is as bold as your brand.

Unmatched Engagement: Guests don't just watch; they participate, creating a deep tactile connection with your brand. 🎤
Social Media Gold: A live mural being painted is pure "Instagrammable" content, ensuring your launch trends online.
Authentic Local Vibe: Align your brand with Wellington's famous urban art culture for instant street cred.
Customised Branding: Every drop of paint can be tailored to your brand’s specific colour palette and messaging.
Stress-Free Execution: From the first sketch to the final clean-up, we handle all the logistics.
Memorable Take-Homes: Guests can paint their own mini-canvases to take home—a permanent reminder of your launch. 🎨

Step by step

Initial kōrero: Reach out and tell us about your new product and your vision for the Wellington launch.
Design phase: Our artists create a custom concept that incorporates your brand colours, logos, and product vibes.
Interactive prep: We prepare custom stencils and high-quality canvases or mobile walls tailored to your venue.
The setup: On the day, we arrive early to transform your space into a professional, safe street art studio.
Live demo: Our lead artist kicks things off with a high-energy live painting session to draw in the crowds.
Hands-on workshop: Your guests grab the cans! Under our expert guidance, they help bring your brand mural to life.
The big reveal: Celebrate the completion of the artwork and your successful product launch with a final toast.
Tidying up: We handle the entire pack-down and cleaning, leaving the space exactly as we found it.

Good to know

Our Wellington product launch activations are designed to be seamless and stress-free. Here’s what you can expect:

Duration: Typically 1.5 to 3 hours, but we can scale for full-day festival activations. 🔥
Group Sizes: From intimate VIP groups of 10 to massive public crowds.
Everything's Included: Premium spray paint, protective gear (masks, gloves, aprons), canvases, and custom stencils.
Safety First: We provide full floor protection and ventilation solutions for indoor venues.
Backup Guaranteed: We have a roster of backup artists to ensure your event goes ahead no matter what.

Creative collaboration during a graffiti company outing

Local culture

Wellington is arguably the street art capital of Aotearoa. From the iconic murals in Hannah's Laneway to the hidden gems tucked away in the backstreets of Newtown, our city is a living gallery. We draw inspiration from the "Windy City" vibe—innovative, slightly rebellious, and always authentic. Our local artists know the Wellington scene inside out and love bringing that unique Pōneke energy to your corporate events.

Fun Fact: Did you know that Wellington has a dedicated "Shark Wall" and several legal street art zones that have helped foster one of the most vibrant urban art communities in the Southern Hemisphere? This culture of public art makes it the perfect backdrop for a creative brand activation. 🎨

Pricing

Our pricing is as flexible as our art. We provide tailored packages to suit the scale and "wow-factor" of your event.

Standard Activation: From NZ$45 per person.
Premium Brand Experience: Up to NZ$95 per person (includes custom stencils and large-scale canvases).

Note: Final pricing depends on venue logistics, group size, and custom design requirements.

Request a custom quote today to get an accurate estimate for your Wellington launch! 🏆

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